Industry isn’t the only area under pressure to reduce Green House Gas emissions the agricultural sector is in the Governments sights too.  Through 4 case studies of farming enterprises we worked with the Australian Farm Institute to create a DVD outlining the carbon cycle and the methodologies available to reduce agricultural emissions.


Hipnotic covered over 3,500km across QLD, NSW and VIC to interview farmers and film their enterprises. The key was drawing out what the farmers already knew about carbon farming and what they thought of the scenarios presented by AFI. This required a respectful, thoughtful approach, careful editing and animated graphics to create a balanced, meaningful discussion in a creative engaging way.

AFI - Carbon cycle DVD